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Chenu Alexis Published
February 6, 2025
The Americana at Brand shopping center in Glendale, part of the Caruso's portfolio which includes The Grove, Palisades Village and The Commons at Calabasas, continues its luxury transformation, welcoming the new Bottega Veneta boutique this summer.
After Melrose Place and the opening in 2025 of a boutique in Palisades Village, the Italian fashion house will inaugurate its third Los Angeles store, occupying the former space left by jewelry brand David Yurman, which a few months ago inaugurated its new space a stone's throw away, at 798 Americana Way.
Bottega Veneta's arrival in Glendale will enrich the shopping center's luxury portfolio, which already includes Chanel Fragrance and Beauty boutique, Saint Laurent, Gucci, Tiffany & Co, Byredo and David Yurman.
In a different genre, Converse inaugurated its brand-new flagship store at 732 Americana Way at Americana at Brand last Friday. The Boston-based brand unveiled a décor of wooden displays and industrial shelving to showcase all its collections. A customization area is also on offer, enabling customers to choose their model and co-create with the store team a made-to-measure model by selecting lace color, embroidery, patches and badges.
This concept can also be found at neighboring Golden Goose. Since the beginning of December, the Italian brand, much inspired by California, has been offering a customization and co-creation stand entitled 'Sneakers Maker', where customers can create the model of their dreams. To realize this project, the brand sent a graphic artist on site, who creates illustrations on the sneakers and adds stamps and other decorations.
Finally, a newcomer to activewear, San Diego-based brand ASRV, inaugurated its third California boutique on January 27, following San Diego and Beverly Hills. Propelled by its collaboration with Equinox, where it is present in every club in the United States, the brand founded by Jay Barton in 2025, will attempt to set itself apart from its neighboring competitors, Alo Yoga, and Nike Well Collective.