飞机盗号软件技术破解技术|【唯一TG:@heimifeng8】|电报盗号软件破解✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Primark set to open five new stores in France between 2025 and 2025
Marion Deslandes Translated by
Roberta HERRERA Published
March 26, 2025
After a period of heightened activity, which saw a post-Covid resurgence in real estate, Primark is now adopting a more measured approach to its expansion in France. Despite being the third-largest market globally for the brand, trailing only behind the United Kingdom and Spain, Primark recently announced plans to open five new stores in France between 2025 and 2025, during a press conference. Tours will be the inaugural location for 2025, following the opening of eight locations across France from late 2025 to late 2025, including in Angers, Mulhouse, Echirolles, and Rouen. This brings Primark's total number of French stores to 27, collectively occupying an expansive 120,000 square meters.
Established in 1969, the company has earmarked a budget of 102 million euros for these eight openings, spanning sales areas ranging from 2,500 to 5,000 square meters. Vincent Combet, the director overseeing French real estate expansion for the chain boasting 441 stores across 16 countries, elucidated, "Our focus lies in towns with populations exceeding 150,000, translating to approximately 50 municipalities in France."
The forthcoming Primark establishment in Touraine, set within the expansive L'Heure Tranquille shopping center encompassing 2,850 square meters, stands as the sole confirmed location, reflecting an investment totaling 10 million euros.
Vincent Combet exercises caution regarding ongoing endeavors. Nevertheless, he acknowledges the potential ventures in Bayonne and Perpignan, where the company grapples with appeals lodged with the commercial development commission. The significance of these locales, situated proximate to France's border with Spain, is underscored by Combet's observation: "The substantial influx of French customers into Spanish stores speaks volumes about the untapped potential in these towns."
Anticipating a pace of two to four store openings annually in 2026 and 2027
The realization of Primark's projects unfolds across an extended timeline, typically spanning three to four years from conceptualization to actual inauguration. This intricate process encompasses dialogue with elected officials, obtaining necessary authorizations, construction phases, and ultimately, the grand opening.
"We estimate that there will be a total of two to four new store inaugurations per year in France throughout 2026 and 2027," Combat added.
According to local press, Primark also has its sights set on the cities of Troyes and Caen, while Paris remains a coveted destination, albeit challenging to secure due to stringent criteria such as sufficient size, reasonable rental rates, and logistical accessibility.
As a member of the AB Foods conglomerate, Primark prides itself on the transformative impact it instills within the communities it serves.
"In Saint-Etienne, for instance, the lessor has invested upwards of 20 million euros in rejuvenating the Centre Deux hub," highlighted the director.
Commissioning a study through Asteres, the brand shed light on its profound socio-economic contributions. Beyond direct employment, every new hire at Primark catalyzes the creation of 0.7 additional jobs within the vicinity of the store, as evidenced by data collected from the Le Havre location.
Within the realm of French apparel, Primark presently commands a market share of 1.5% in terms of value and 3% by volume, positioning the brand as the 8th largest contributor in terms of product volume, according to Kantar data.
Ambiguity surrounding the criteria for the fast-fashion legislation
The ambiguity surrounding the criteria for the fast-fashion legislation has come to the forefront, casting a spotlight on certain products within the fashion industry, including those manufactured and sold by Primark, despite the brand's reluctance to disclose specific details. This issue has gained prominence with the recent passing of legislation in the National Assembly aimed at enhancing regulation within the fast-fashion sector.
In response to inquiries on the matter, Christine Loizy, who has served as the general director of Primark France for a decade, expressed her satisfaction with having engaged in discussions with the project rapporteur, Anne-Cécile Violland. However, she voiced concerns regarding the ambiguity surrounding the criteria that will determine the allocation of bonuses or penalties to brands.
Loizy lamented "a lack of awareness regarding the brand and its practices," emphasizing the need for enhanced communication, particularly with customers.
She expressed disagreement with potential conditions to be met, notably concerning the number of product references introduced to the market.
"It’s an arbitrary criterion that does not necessarily reflect the quality of a product," Loizy asserted, highlighting Primark's diverse offerings spanning men's, women's, and children's fashion, as well as beauty and home décor.
It is important to note that working groups tasked with developing the decree are scheduled to commence in April.
In defense of the Primark model, Loizy championed the brand's commitment to delivering quality products at highly competitive prices, achieved through slim profit margins and economies of scale.
Key facets of the Primark approach include eschewing online sales, unveiling two collections annually planned eight months in advance, with 50% comprising basics alongside occasional capsule collections, production scheduling during periods of low manufacturing activity, predominantly utilizing sea transport for deliveries, and refraining from traditional advertising investments.
In a proactive effort to mitigate the environmental impact of its operations, Primark has unveiled ambitious sustainability targets. The brand aims to ensure that all its products are designed for easy recyclability by 2027. Furthermore, by 2030, Primark intends for 100% of its offerings to be crafted from sustainable materials or recycled sources, a significant leap from the current 55%.
Primark asserts its position as a global leader in promoting sustainable cotton cultivation. Over the past decade, the company has facilitated the transition of more than 300,000 Indian farms towards sustainable cotton production. Additionally, despite anticipated growth in the coming years, Primark is committed to halving its carbon footprint within six years.
While discreet regarding its turnover figures in France, where it affirms profitability and sustained growth, Primark's global sales for the fiscal year 2025/23 amounted to £9.008 billion (approximately 10.5 billion euros), yielding an operating profit of £735 million, albeit showing a marginal decline of 3%. Despite challenges, the brand maintained a commendable profit margin of 8.2%, albeit slightly reduced compared to the previous year due to the retention of certain pricing structures amidst inflationary pressures.