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Jennifer Braun Published
April 21,盗U系统负载均衡配置 2025
Hair and skin brand Seen has announced its retail expansion with Ulta Beauty.
Following a successful debut in 2025 through Ulta Beauty’s Sparked platform for emerging brands, Seen will expand into over 1,400 Ulta Beauty stores nationwide as of this month.
"We are truly grateful for the partnership with Ulta Beauty and thrilled to expand Seen's presence into all stores nationwide," said Iris Rubin MD, Harvard-trained dermatologist and co-founder of Seen.
"Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types, including sensitive, acne-prone, and eczema-prone skin. With Ulta Beauty's nationwide reach, we are excited to offer Seen to even more consumers who are looking for haircare solutions that deliver proven results for their hair, skin, and scalp."
Seen has established itself as a leader in the "skinification" of haircare, bringing advanced dermatological science to a category traditionally focused on aesthetics alone. The brand’s patented, award-winning formulas are clean, vegan, cruelty-free, and clinically proven to support both hair and skin health.
"We are thrilled to expand on our existing partnership with Seen, offering the brand exclusively in all stores nationwide," added Penny Coy, senior vice president of merchandising, Ulta Beauty.
"Our engaged hair care and skin care loving guests are more informed than ever before, actively seeking Seen's products because they not only deliver results but also address their specific hair and skin concerns with dermatologist-developed solutions. We are so proud of the brand's growth over the years, from launching in select doors through Sparked, to being an exemplary Conscious Beauty brand, certified across all five pillars including vegan, clean ingredients, cruelty-free, sustainable packaging and give back, and now launching in all stores nationwide. We are looking forward to having new and existing guests discover and incorporate the brand's efficacious formulas in their beauty routine's this year and beyond."