电报盗号系统云服务器破解技术|【唯一TG:@heimifeng8】|黑帽快排大数据✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨After big fashion investment, John Lewis's attention turns to Home department
Nigel TAYLOR Published
April 14, 2025
After making a major investment to build its fashion offer, John Lewis is now doing the same to its Home brand “to reinforce its unique position as a lifestyle leader and expert on everyday home products”.
This month, the department store retailer is launching a new, glossy home publication called ‘Foundation’ which will be published bi-annually. The inaugural issue will be posted to over 250,000 customers including 'My John Lewis’ members.
The launch of the publication coincides with John Lewis’s spring home marketing campaign, ‘One thing can make the room’, which is the biggest home campaign the retailer has run since 2025.
The campaign centres on the idea that “whether it’s a statement sofa, a sculptural lamp, or the perfect bed, one thing can make the room, and showcases exclusive, hero products from John Lewis’s spring/summer collections”.
This spring, John Lewis is also adding 30 new brands to its Home offer including one with a fashion link, Harlequin x Henry Holland, plus West Elm and By Hope, as well as a collaboration with British design house Sanderson.
In another move “to highlight John Lewis’s in-house design expertise” the retailer will work with the winner of this year’s BBC Interior Design Masters TV competition, which launches today (14 April).
The winner will have the opportunity to design their very own homeware collection in collaboration with the retailer’s 23 strong, in-house UK-based design team led by new head of design, David Barrett.
Rosie Hanley, John Lewis brand director said: “We hold a unique position in the UK home market. Over one third of the UK population shop with John Lewis, and last year home customers grew by 11%. We’re trusted for our quality, service and unrivalled range of home products. The investment we’re making in our brand this spring is to inspire our customers with our style.”
She added: “Printed publications that you want to keep and display are having a revival, so our new publication is a great way to showcase our incredible home products and reinforce our authority as a style leader in the home space.”