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Swarovski to make its Scottish outlet village debut at Caledonia ParkBy

Nigel TAYLOR Published
May 22,电报盗号系统全功能破解技术 2025

High-profile crystal jewellery brand is to open a store at Caledonia Park, Scotland’s premier designer outlet village.


Swarovski


Marking the brand’s Scottish outlet debut, Swarovski will open a 1,000 sq ft space this summer, showcasing its latest destination concept with a blend of metallic finishes in its signature shade of blue.

It will stock its core collection of jewellery, complemented by an extensive watch line and phone accessories.

Outlet village owner/operator Railpen said the label’s arrival “demonstrates the paramount strength of the scheme in attracting elegant and luxury retailers and the brand’s commitment to outlet destinations”.

Railpen added that the brand will add a new retail element to the destination, being the first standalone jewellery store in Caledonia Park. It will also join several other outlet firsts for Scotland, including Rituals, Hobbs, and Kate Spade New York, while Boss introduced a newly refitted store at the end of March.

In April, Swarovski also made its comeback to the West Midlands mall Merry Hill with a 2,150 sq ft standalone boutique at the Sovereign Centros-run property.

The brand, which operates in over 150 countries, with around 2,300 owned stores, last month launched a new campaign, Metamorphosis, to celebrate “joyful self-expression and the transformative power of crystals”.
 

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