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Jennifer Braun Published
April 6,长沙U币支付解决方案 2025
Montblanc has opened a new boutique in Chicago at 15 E Oak Street, relocating from its previous Michigan Avenue location.
The new boutique spans 1,427 square feet and blends modern design with Montblanc’s rich heritage. It houses the full universe of the brand including its signature writing instruments, Swiss-made timepieces, fine leather goods, and accessories.
“Chicago has long been an important city for Montblanc, with a discerning clientele that appreciates the Maison’s dedication to craftsmanship and excellence. With our new boutique on Oak Street, we are offering a space that not only showcases our iconic writing instruments but also our expanding collections in leather goods, watches, and accessories,” said Sylvain Costof, Montblanc president Americas.
“This move is a testament to our commitment to creating immersive experiences for our customers so they can discover or re-discover the universe of Montblanc in a compelling way.”
The boutique’s façade is crafted from two black striped concrete slabs featuring the silhouette of the Mont Blanc mountain and Montblanc’s emblem.
Inside, Montblanc’s signature black-and-white aesthetic is elevated with golden details inspired by the Meisterstück writing instrument and coral touches drawn from the brand’s archive. Other design elements include lamps made from writing paper, calligraphy wallpaper featuring the infinite figure eight, and decorative wall nibs.
A store highlight is the Collectors Wall, where Montblanc’s most sought-after limited-edition writing instruments from collections like Great Characters, Masters of Art, and Writers Editions are displayed. An expanded timepiece collection is also featured.
For the opening, Montblanc commissioned artwork from Berlin-based contemporary artist Alexander Iskin.
To complete the shopping experience, the boutique offers personalized services such as on-site embossing and engraving.