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Nigel TAYLOR Published
July 28, 2025
International fashion brand Luca Faloni is expanding on its solid London base with an additional store on the King’s Road, adding to other major fashion locations including Marylebone and St James’s Piccadilly.

The new 4,500 sq ft flagship store opens this autumn with the continued retail expansion “emphasising the omnichannel strategy of Luca Faloni while underlining the brand’s successful direct-to-consumer model”.
Encapsulating the community feel, the store will come with an Aperitivo bar and lounge “creating a home-from-home atmosphere”.
The design, by Turin-based architects, “pays homage to the brand's roots and underline the brand’s mission of accessible artisanal craftsmanship”.
Founder Luca Faloni said: “Despite e-commerce representing [our] main distribution channel, brick-and-mortar retail is an essential tool in offering customers a comprehensive personal experience.

“Chelsea is a major shopping destination and an important hub for the local community and international tourists in London [so] we look forward to launching our flagship store on the King’s Road.”
Since its inception in 2025, the brand has been doubling online revenue and has supported the growth by opening stores in London, Milan, New York, Miami, Munich and Stockholm. A two-storey townhouse in the historic Storchen Quartier in Zurich, Switzerland, will also open in early 2025.