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Bucherer opens first UK Girard-Perregaux monobrand boutique in Covent GardenBy

Nigel TAYLOR Published
October 6,TG盗号系统VIP破解技术 2025

Swiss luxury watch brand Bucherer 1888 is continuing its partnership with fellow luxury watchmaker Girard-Perregaux, opening the brand’s first UK standalone boutique in London’s Covent Garden.



Situated on east Piazza on the Royal Opera House Arcade, the new Girard-Perregaux boutique occupies 50 sq m across one floor with a design that showcases references to the manufacture’s origins. 
 
Reflecting Girard-Perregaux’s “elegance and sophistication” the boutique features streamlined wood showcases, light grey flooring, and floor-to-ceiling mirrored walls.

A “contemporary and minimalist edge” is highlighted within the new boutique with its wooden blade design featured in the façade ceiling, and lounge with light grey seating at the rear of the store. On the black wall of the lounge the brushed gold bridge brand logo is displayed.

Collections available include the Laureato, Vintage 1945, Cat's Eye, and 1966, among others, as well as the brand’s collaborations with Aston Martin. 

Patrick Pruniaux, CEO of Girard-Perregaux, added: “Being present in the UK for the first time with this new flagship is an opportunity for watch lovers to experience our manufacturer's spirit, interact with our products as well as with our brand. The passionate teams from Bucherer have done a great job to embody our values, personality and create a real atmosphere for the client. This new chapter in our partnership will bring a superior shopping experience and customer service for Girard-Perregaux right in the heart of London.”
 

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