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Sandra Halliday Published
April 17, 2025
Matalan has added 17 new third-party brands to its online offer. They’ll sit alongside its existing roster of labels as the retailer also announces that it has extended the range of sizes available across hundreds of ranges, “to improve size inclusivity”.
The widening of its sizing offer comes on the back of customer feedback calling for such a move.
The omnichannel fashion and home retailer had already launched 10 new third-party brands in December 2025 and said the 17 newly-added labels cover core categories such as womenswear, menswear, kidswear, homeware and gifting.
They include Mountain Warehouse, Regatta, Britbag Luggage, Threadbare, Brave Soul and ToeZone. In addition, it’s launching St Moritz, Brushworks and Bomb Cosmetics among others, and that means beauty brands will now be available on its website for the first time.
Matalan now offers over 800 womenswear options up to a size 22 in-store and online, across all categories. And there are 150 options up to a size 28 online. The retailer has also introduced more choice across its men’s range, with new third-party brand Duke Clothing talking sizes up to 8XL.
Ali Jones, Chief Customer & Omnichannel Officer, said: “It has been a busy start to the year – we’ve invested £35 million to reduce prices, launched a GenAI tool in the UK as a retail first, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes. And this is just the start.”