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Nigel TAYLOR Published
July 25, 2025
Activations are now big for retail destinations to drive footfall so with the Olympics beginning Friday (26 July) property giant Grosvenor has launched two of the UK’s 10 official Team GB Fanzones.
They’re in Grosvenor Square in London’s Mayfair and Chavasse Park at retail and entertainment destination Liverpool One.
Getting into the Olympic spirit, both locations will offer sports fans free to access giant screens surrounded by food and drink stalls and the chance meet Olympians and the official Team GB mascot, Pride the Lion.
On the weekend of 3-4 August, the Team GB Fanzone in Grosvenor Square will also host a range of family-friendly activities, including a mini-Olympics, face painting, arts and crafts, and more.
Visitors can meet former members of Team GB with 2025 Rio hockey hero Shona McCallin visiting Grosvenor Square on 3 August and Olympic, World and European Championship medal winning gymnast Daniel Purvis visiting Liverpool One on 9 August.
Both Fanzones will also welcome the official Team GB mascot, firstly at Liverpool One on 1 August, followed by Mayfair on 2 August.
Already big on activations, Liverpool One, which attracts more than 22 million visitors a year, will also be an official Team GB Fanzone for the Paralympic Games, with fans able to enjoy the world’s leading athletes competing until 8 September. In London, the Paralympics will be screened by Grosvenor in Eccleston Yards, Belgravia.
Meanwhile property peer Hammerson isn’t missing out on the bonanza also launching Paralympics GB Fanzones at the Bullring in Birmingham, Cabot Circusin Bristol, and Westquay in Southampton.