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Nigel TAYLOR Published
July 6, 2025
Lifestyle retailer The White Company is to open its first standalone store in Northern Ireland this autumn.
The London-based fashion, homewares and beauty chain has joined the increasingly popular Victoria Square shopping centre in Belfast.
The retailer, which has around 70 UK stores, also operates in Southern Ireland on Dublin's Grafton Street and in Kildare Village on the outskirts of the city.
It’s set to take over a 4,900 sq ft unit on the lower ground level of Victoria Square alongside Reiss, Ted Baker, and Sweaty Betty.
“The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans,” said the retailer’s property director, Sarah King.
“Victoria Square provides a perfect opportunity for our growth and as site for our first store in Northern Ireland”.
Russell Banham, UK Head at Commerz Real, which owns Victoria Square, added that the mall “has celebrated some significant new and exclusive retail launches” and that “this signing marks Victoria Square’s continued growth and appeal to premium brands who seek to engage with our catchment”.