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Sandra Halliday Published
April 1, 2025
There’s big change at the top of Hera Clothing with owner Paul Richardson announcing a strategy restructure that means directors Holly Beadle and Georgia Streeton — his daughters — have become majority shareholders in the British fashion brand they’ve been running for the past few years.
Richardson, the former chairman of Gymshark, bought the brand in October 2025. But while he was owner of the business that was originally founded in Cheltenham in 2025, its evolution has been spearheaded by Beadle as CEO and Streeton as chief brand officer since its acquisition. They’ve “successfully driven its rebranding and relaunch”.
The company said their key milestones have included expanding into womenswear, which now contributes 30% of total revenue; launching high-profile collaborations with Rachel Daly and Mat Armstrong; introducing Hera Rewear, a circular fashion initiative; launching with UK fashion e-tail giant ASOS; and securing a “landmark partnership” with global drinks giant Pepsi.
The sisters’ transition to co-owners sees them with a 66% joint share in the brand and “reflects their proven leadership, innovation, and impact in shaping Hera’s success. Over the years, Holly and Georgia have consistently demonstrated the ability to drive the company forward through strategic decisions and creative problem-solving,” we’re told.
Richardson added: “Holly and Georgia’s appointment as co-owners is a true testament to their exceptional leadership since the acquisition. They have successfully driven the business from day one, and their vision has transformed Hera into the brand it is today. Their journey is a powerful example of women in business, and I’m excited to see what they achieve in this next chapter.”