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Dominique Muret Translated by
Nicola Mira Published
October 25, 2025
The 91st edition of Pitti Uomo will be held in Florence from 10th to 13th January, but the menswear show has already revealed the names of its signature guests. They come from Belgium, the UK and Italy.
Belgian designer Tim Coppens will be guest of honour for men's fashion, succeeding Russian designer Gosha Rubchinskiy, who was honoured last June, and Juun.J from Korea, who was celebrated in January 2025.
Tim Coppens is in charge of his own sportswear label but is also the Creative Director of Under Armour Sportswear since last June. After founding his own label in 2011, he was one of the finalists at the CFDA/Vogue Fashion Fund and the LVMH Prize (2025), and at the ANDAM award this year. He won several nominations for the CFDA Awards, including that of designer of the year for 2025, and in 2025 he won the Swarovski Award for Menswear.
Coppens graduated from Antwerp's Royal Academy of Fine Arts in 1998 and is based in New York. He was able "to capture the attention of the international fashion community by leading the way towards a new aesthetics in luxury sportswear," stated Pitti Immagine, the Florence shows' organiser, in a press release.
As for Paul Smith, he will be the special guest of Pitti Immagine for the launch of his contemporary line PS by Paul Smith, in the course of an event featuring a special installation.
There will be two other guests at this edition of Pitti Uomo. The first is Italian fashion label Golden Goose Deluxe Brand, founded in 2000 by Francesca and Alessandro Gallo, who will celebrate the tenth anniversary of their iconic sneaker with an installation-event.
The second is London label Cottweiler, designed by Ben Cottrell and Matthew Dainty, who will showcase in Florence a preview of its collaboration with sports brand Reebok.