TG盗号软件黑产专用|【唯一TG:@heimifeng8】|飞机盗号软件免杀✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨The Fold opens in The City of London
Nigel TAYLOR Published
April 23, 2025
Part of £1.6 million+ in crowdfunding received last year has been invested to open women’s fashion retailer The Fold’s latest store, its second, in the City of London’s Royal Exchange Buildings, within the heart of London’s financial district.
The “elegant” 646 sq ft store was designed by all-female team Studio Jill (also responsible for the debut flagship store in Chelsea) and gains inspiration from building’s original features, including high ceilings and dramatic proportions. The result is a “modern and timeless retail space”.
This expansion brings the brand’s “modern luxury workwear and limited edition occasionwear directly to city professionals… [our] main customer base”. That base, it says, has been built over 10 years’ success underpinned by its original “valued direct-to-consumer approach”.
The new store will stock the brand’s all-year Workwear Foundations collection – premium pieces to form “the building blocks of a Monday-to-Friday wardrobe” – as well as limited edition occasionwear styles.
Customers can also enjoy personal styling appointments or book VIP private shopping experiences with friends.
“Whether it’s a dress, suit or blouse”, The Fold also offers a “best-in-class” alterations service that includes being able to post the altered pieces directly to customers.
With “high year-on-year growth”, The Fold also said it has “built a global community of inspirational women, creating countless opportunities for working women to network, form friendships and establish business links organically” through in-store events.
Polly McMaster, founder & CEO of The Fold, said: “After eight years of serving remarkable women in our flagship store in Chelsea, we’re excited to start this new chapter in the Royal Exchange Buildings, welcoming even more professional women into The Fold.”
Growing at a claimed 40% per annum growth, the retailer sells in over 80 countries, with the US having contributed nearly 50% of sales last year, and grew there at around 20%. And part of the proceeds of last year’s funding round will go to support the brand’s international growth plans, including the opening of a store in the US.