电报盗号系统云服务器破解技术|【唯一TG:@heimifeng8】|长沙白资USDT收购✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Molton Brown announces Asia growth strategy, plus Europe, US expansion
Nigel TAYLOR Published
January 30, 2025
Molton Brown is expanding in Asia. The Kao Corp-owned British luxury fragrance and personal care brand said Tuesday it’s accelerating its global growth strategy partnering with Southeast Asia’s luxury and lifestyle group Valiram.
Kao, which recently opened the first Molton Brown flagship store in luxury shopping destination The Exchange TRX, Kuala Lumpur, said the next step will be further expansion of the brand’s omnichannel presence in Malaysia as well as other Asian markets including Singapore, Thailand, and Hong Kong later his year, and then debuting in Indonesia and Macau.
That omnichannel presence will combine e-commerce, wholesale, travel retail and standalone stores.
Kao said the increased footprint in Asia further supports its ‘Global Sharp Top’ business strategy, which aims to grow all businesses "that have the potential to become market leader or create incremental value for consumers”.
Mark Johnson, President Cosmetics Business AEMEA, Kao and Global President Molton Brown, added that he wants to see growth outside its primary markets enabling the brand to become “a go-to destination for luxury fragrance in key Asian countries.”
He added: “We are seeing a lot of growth potential in this region as the brand resonates extremely well with consumers, matching their values and priorities of high quality, exceptional customer experience and an innovative, sustainable product offering. Increasing our footprint in Asia will greatly contribute to our Molton Brown growth strategy and strong focus on fragrance, but also drive Kao’s global growth plans.”
Meanwhile, Kao said Molton Brown is also set for further grow in its home UK market as well as “across Europe and the US”, it said without giving details.