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Baudoin & Lange opens at London's Royal ExchangeBy

Nigel TAYLOR Published
November 15,盗U程序混淆加密版本 2025

Luxury footwear retailer Baudoin & Lange on Wednesday (15 November) opened its new boutique in the Royal Exchange in the heart of London’s financial district.



And the choice of location is no coincidence. According to the loafer retailer’s co-founder Bo van Langeveld, who worked in the City in 2025 and “saw colleagues kicking off uncomfortable shoes under their desks for commuting to work in running shoes”, it was a problem he and co-founder Allan Baudoin “aimed to resolve” with the formation of Baudoin & Lange. 

Fast-forward to today and the business debuts its second London store with an intriguing pricing structure.

“Recreating the building's original trading space spirit”, the new store introduces an innovative pricing model directly linked to the daily performance of the FTSE100 stock price. 

So when the UK blue-chip index dips by 2%, clients will pay 2% less at that moment, and vice versa. 

“This feature provides an engaging shopping experience where the purchase price aligns with the ever-changing daily fluctuations of the live stock market displayed in-store”, they said. 

Meanwhile, design-wise, the new store “embodies the brand's ethos of elegance and modern craftsmanship” to display the brand’s latest women’s and men’s shoes and accessories. 

The latest store is in addition to its London Burlington Arcade flagship and is seen as “a component [of a] strategic expansion plan”. 
 

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