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Nigel TAYLOR Published
January 15, 2025
Brazilian fashion and lifestyle brand FARM Rio has arrived in London with its first ever standalone store in Europe.
Located on the King’s Road in Chelsea — a popular destination for international indie fashion brands — the store marks the latest step in its global expansion strategy and is its 100th store worldwide.
We’re told the immersive space brings “authentic Brazilian warmth, colour and the borogodó [special appeal] vibrancy and charm to the streets of London”.
The store, built in collaboration with Brazilian architect and designer Marcelo Rosenbaum, “evokes a poetic interpretation of Brazilian nature — from the hand-painted tropical wallpaper and buriti [Amazonian fruit] straw fitting rooms to a 26 m marquetry-crafted panel, which sits at the heart of the store”.
The unique artwork “is a love letter to the Brazilian landscape, taking visitors on a journey through the natural beauty of the country’s flora and fauna”.
Amazonian artist Maqueson Pereira da Silva designed the environmentally-conscious piece using traditional marquetry techniques.
The store will house all FARM Rio collections, with a specially curated collection exclusive to the space featuring designs that bear its signature prints. These limited-edition pieces and prints, including the ‘London Goes Bananas’ version, “are a homage to the lively city of London”. The combination of classic checked patterns with the tropical flair featuring flowers and bananas embellish a scarf, a silkscreen tote bag, and a T-shirt.
Co-founder and Creative Director Kátia Barros said: “Having a store across the ocean in another major fashion capital is more than a significant achievement — it's a dream come true. This is an exciting new chapter for our brand with numerous reasons to celebrate, from the unique architectural design of the store to creating a fresh community that brings local creative people even closer. Our space is set to welcome many more special moments throughout 2025.”