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Nigel TAYLOR Published
November 1, 2025
Just when many are predicting a cost-of-living-hit Christmas trading period, others say consumers are more upbeat, especially when it comes to making fashion, footwear and beauty purchases, and especially on themselves, over the next two months.

So while many consumers are tightening their belts, others “are still seeking moments of enjoyment, indicating that pockets of optimism exist”, according to the ‘UK eCommerce Confidence’ report from digital commerce provider Visualsoft,
While its research reveals that 35% of people are looking to cut discretionary spend, 29% are predicting an increase in their spending over the coming months.
The reason? “With the ‘big’ stuff out of reach, like mortgages and holidays, more accessible pleasures are compelling”, the report proclaims.
Of those consumers who plan to spend more on themselves two of the top three categories for online purchases over the next three months are fashion and footwear (48%) and health and beauty (40%). Only 8% said they had no intention to purchase online in the next quarter.
Visualsoft’s digital platform data supports these findings, revealing that web traffic and revenue at fashion retailers is on the rise -- with fashion revenue up 5.4% versus the previous quarter, and footwear 12.4% ahead. Pent-up demand for clothing and accessories looks likely to persist throughout the upcoming months, it also said.
Notably, 18-24 year-olds feel most optimistic about the UK economy (43%), while 45-54 (23%) and 55-64 year-olds (26%) are the least optimistic.
Some 66% of 18-24 year-olds are optimistic about their financial situation compared to 42% of those aged 55-64. “This is surprising given the older age groups higher income status and larger disposable income”, the report said.
Almost all consumers are now shopping online (99%), with 79% shopping at least once a month. Furthermore, 35% of consumers shop online weekly or more frequently “indicating an increasing preference for online shopping for everyday items”.
Lenny Nash, CEO of Visualsoft said: “The results of our survey show that the pressure of the cost of living crisis is not easing yet, with more people than not expecting to rein in their discretionary spend. Yet, at the same time, 50% of consumers are optimistic about their financial situation, despite all the macroeconomic difficulties, meaning there is plenty of consumer spend to chase even in these challenging times. Effectively it’s a polarised economy right now, constituting the haves and the have-nots.”