TG账号批量破解免杀|【唯一TG:@heimifeng8】|Telegram账号盗号云控破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Nadine Merabi opens first physical store on South Molton Street
Nigel TAYLOR Published
December 8, 2025
Success as a digital high-end fashion retailer hasn’t prevented British-Lebanese designer Nadine Merabi’s desire to drive her signature brand in to the physical realm.
Merabi (pictured) has taken her first step in that direction opening a central London flagship on South Molton Street, albeit temporarily for the festive season.
Further physical steps in a retail expansion plan will see a series of pop-up stores opening throughout 2025.
The debut store houses a partywear edit from the online retailer’s AW23 collection, including the “much coveted” ‘Heidi’ and ‘Cecille’ sequinned jumpsuits, ‘Luna’ minidress, as well as its “hero designs” the ‘Darcie’ pyjamas and ‘Kira’ suit.
Across two floors the store’s visual aesthetic is “monochrome and simple… allowing the product to do all of the talking”.
The glass-fronted store also features a display of looks from the brand’s ‘Million Dollar Moments’ campaign: The ‘Selena’ jumpsuit, ‘Josie’ minidress and the ‘Adriana’ gown.
“The festive season is the perfect time for Merabi to open a pop-up store… when the brand comes into its own [at] a time when sequins and feathers can be worn day or night,” the company said.
The brand said it believes the power of the physical will allow its customers “to experience the quality of the product in-store and build a community of brand advocates, given the luxury quality of the product and exclusive nature of the designs”.
While the brand is also working on a plan to launch a selection of wholesale partnerships across the UK and US next year, Merabi said its core digital format has “done incredibly well” to date.
The success has been boosted in the second half of 2025 by the brand focusing on becoming an “accessible luxury brand”.
“This has meant investing more heavily in video to deliver a more luxury digital brand experience and developing a strong social and content strategy to maximise potential in this critical channel”.
A reflection of the new direction, it said November “was the biggest period in the brand’s history” and is on track to “continue delivering strong growth through to the end of the year”.