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Sandra Halliday Published
May 20,盗U资金自动化混币 2025
Manchester isn’t only Britain’s second city in terms of the fashion businesses that operate there, it’s also a key fashion shopping destination and that fact hasn’t been lost on New Look, which has just announced a strategic investment of over £3 million in its store estate and operations in the Greater Manchester area.
That’s a big spend for one locale and it will see the firm testing a number of different initiatives and investment. Those that are successful will be rolled out across the wider estate.
That means store upgrades, new tech, improved loyalty schemes, staff training and upskilling will all happen as part of the plan “to create a seamless omnichannel and more tailored shopping experience” that it can apply UK-wide.
Greater Manchester was selected as the region to trial these store upgrades “due to its reputation as a UK fashion hub”.
It has 20 stores in the Greater Manchester area so it’s clear clearly a strong testbed for the firm. New Look said it will initially trial several initiatives in those stores over the next 12 months “to create a blueprint for further improvements across its wider estate”.
A “significant” part of the investment will go toward cosmetic upgrades to boost the in-store experience for customers, improve product merchandising and “better align the shopfloor with New Look’s brand identity”.
That will take in interactive displays to showcase online exclusives and a wider range of outfits and footwear that customers can browse from in-store and order for next-day collection. The retailer is also implementing new technology in the stores’ back-end systems “to run an improved returns approach, and a new swift next-day click & collect service, to create a seamless shop for customers”.
The company also said it wants to “integrate the omnichannel offer into every interaction” and that it will be “offering a more tailored product approach to the region, offering exciting new products and looks to ensure there is something for every customer, for any occasion, at great value and quality”.
We’re not sure how fast such initiatives might be applied across the country. It added that “after the trial period, New Look will evaluate the success of the new concepts before deciding which to roll out”.
The trial stores are: Crewe, Manchester Fort RP, Bolton Market Place, Sale the Mall, Trafford Centre, Denton – Crownpoint, Arndale, Stockport – Pell, Chorley, Ashton-Under-Lyne, Winsford, Bury, Blackburn, Wigan Grand, Buxton, Rochdale Riverside, Preston – St George’s, Preston Deepdale, Warrington, and Burnley.