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Benjamin Fitzgerald Published
October 7,长沙USDT汇率查询 2025
Beyond Yoga plans to open its first-ever experiential and retail pop-up store in New York City this month.
Dubbed 'Club Beyond', the new activewear pop-up is located at 31 East 17th Street, alongside the Los Angeles-based brand's first retail location in Manhattan. Inside, visitors will find a curated lineup of fitness and wellness classes, covering yoga, mindful movement, cardio, and body sculpting, as well as expert-led workshops, and exclusive brand experiences.
Special guests will include wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor, and fitness duo Denise and Katie Austin.
The pop-up will also feature wellness treats, including a bun and braid bar, post-workout snacks, and curated gift bags.
"The pop-up is a chance to merge our brand with the energy of New York City," said Beyond Yoga CEO Nancy Green. "This is more than just a shop, it's a launchpad for inspiration and a space where we can connect with our loyal community IRL, bringing to life an embodiment of our three brand pillars: mind, body, and connection.”
The Club Beyond pop-up will also offer the largest retail assortment of Beyond Yoga apparel and accessories in one location in New York City, showcasing the brand's Spacedye collection alongside new seasonal colors, an outerwear collection, and the all-new lifestyle fleece collection.
Products available for on-site customization and purchase will include a wide range of colors, sizes, and silhouettes from Beyond Yoga’s signature styles and fabrications, including Spacedye sets, tops, outerwear, expanded pant offerings, and lifestyle collections, as well as options for men.
"Beyond Yoga isn't just another active lifestyle brand, it's about joy, growth, and expansion for mind, body, and connection; and Club Beyond is not your average pop-up— it's a community experience where our brand's purpose comes alive, inviting you to try new things," added Green, who was appointed the role of CEO earlier this year.
"It’s a gathering place where you can connect and learn from others through curated wellness content and experiences, while also shopping our newest collection in our crazy soft fabrics.”
Club Beyond by Beyond Yoga will run from October 11 to 16.