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Nigel TAYLOR Published
February 28, 2025
ME+EM has landed in New York. The British luxury women’s clothing brand has opened a 1,900 sq ft store on Madison Avenue, marking the direct-to-consumer brand’s first international physical location.
And it doesn’t end there. The flagship will be followed by two additional boutiques opening in SoHo and the Hamptons later this spring.
The new store, which has the words ‘intelligent style, now and forever’ emblazoned on its 980 Madison Avenue window, has bought “timeless design, luxury fabrics, and expert construction” to the streets of New York, it said.
Founded by former advertising executive Clare Hornby in 2009, the brand is known for its signature pants, sharp tailoring, and silk dresses “built on the understanding that modern women shouldn’t have to choose between quality and cost or between style and functionality.”
The flagship store’s design is a collaboration between New York-based architectural specialists Rigos Mills and local British creatives “to create a fusion of British craft and American design sensibility across all three stores”.
Since the launch of its US e-commerce site in 2025, it said ME+EM has grown a strong local community and the three New York stores “will allow customers to delve into the brand in person and discover monthly edits offering fresh textures, colours, and silhouettes”.
For March, highlights include sheer panel knits, spring green, and barrel-leg denim alongside new season footwear and leather goods.
Hornby said: “Since our online launch in the US we’ve seen really exciting growth in the market so I’m incredibly proud to be opening not just one, but three stores in New York this spring.
“Like everything we do at ME+EM our customer has been front and centre of our strategy, and we’ve chosen three locations central to their lives on the Upper East Side, in SoHo and The Hamptons. Finding a physical home in the US has been a long-term goal so this is a huge milestone for us.”