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Nigel TAYLOR Published
February 17, 2025
Lone Design Club (LDC), the ambitious physical platform for presenting emerging fashion talent, has joined forces with wholesale online marketplace Faire “to champion the future of retail” this Fashion Month in London.

Their first ever collaborative pop-up is giving exclusive physical selling space to emerging and conscious UK fashion brands such as Arctic Fox and Co, Cara & The Sky, D-Trench, Elsie & Fred, LUCia Chain, and The Knotty Ones. The unique collaborative space in Covent Garden will run until 28 February.
“They are among thousands of innovative brands supported by Faire to sell to thousands of independent retailers in the UK alongside their DTC strategy, and the new pop-up forms part of LDC and Faire’s collaborative mission to inspire more brands to use both B2B and DTC channels to drive their retail presence”, they said at launch.
It's also be backed by Olympic gold medal diver Tom Daley who is to begin selling products from his Made With Love brand to Faire’s community of independent retailers and will also be sold at the pop-up this month.
Charlotte Broadbent, UK general manager at Faire, said: “We are empowering hundreds of thousands of independent brands and retailers to thrive by providing them with the tools they need to succeed, whether they’re selling online or in-store. Many of the brands who use Faire to sell to independent retailers across the UK and beyond also run their own DTC channels, so we’re collaborating with LDC to give more businesses a chance to test and explore how this could be a complementary strategy to their wholesale businesses.
“Our mission at Faire is focused on revolutionising the wholesale model so that we can support both independent retailers and the brands they’re buying from to grow their sales and streamline their businesses.”
Lone Design Club, Founder & CEO, Rebecca Morter, added: “Joining forces with Faire to launch this collaborative space within our pop-up during Fashion Month is a monumental step for Lone Design Club as we continue to push the boundaries of retail innovation.
“This initiative not only showcases our commitment to supporting emerging and ethical UK fashion brands by providing them with a unique physical selling space, but it also reflects our dedication to revolutionising the high-street.
“By helping brands to discover ways of blending Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels, we aim to create a more dynamic and accessible retail environment. Our goal is to empower these brands to expand their reach both online and offline, maximising their growth potential and making a significant impact in the retail industry.”