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Sandra Halliday Published
August 3,长沙U币交易 2025
Zalando, Europe's biggest fashion e-tailer, said on 3 August that it nearly doubled its operating profit in Q2 on better order economics and more focused marketing.
Adjusted earnings before interest and tax (EBIT) grew 87%, to €144.8 million ($158.24 million), year on year. And it narrowed its full-year outlook for 2025, with operating profit now set to come in between €300-350 million, instead of €280-350 million as previously forecast. But gross merchandise value (GMV) and revenue should be in the lower half of the initial guidance ranges.
It added that new sports and beauty brand partnerships have strengthened its brand portfolio and “sparked customer excitement in the quarter”. Lululemon launched on Zalando, as did HOKA, a brand for innovative and high-performance running gear. In beauty, Zalando has deepened important brand relationships, for example, with luxury brands like Lancôme, Mugler and Shiseido, now offering them in more markets”.
And its partners “continue to grow their businesses on Zalando and more are choosing to use the fulfilment service offering”. The partner business share of Fashion Store GMV rose almost 7 percentage points and the share of items shipped by Zalando Fulfillment Solutions increased 3 percentage points in Q2 compared with a year ago.
Key for the future will be a new artificial-intelligence tool that launched last month and enables customers in Germany, Austria and Switzerland to receive size recommendations for select garments, based on their unique body measurements.