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Nigel TAYLOR Published
September 18, 2025
George at Asda has announced a second collaboration with the BBC's Children in Need charity and children’s author and illustrator Liz Pichon to create this year’s official event T-shirt.
The unisex Tee features BBC Children in Need’s now-famous Pudsey character in Pichon’s signature doodle style.
This year, all money raised through the sale of the T-shirt will go towards supporting children and young people facing food insecurity, as part of Asda and BBC Children in Need’s Fuelling Potential campaign.
Over the next three years, they aim to support 100,000 children “by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help boost their mental health and physical wellbeing”.
The official T-shirt is available to purchase now online at George.com and in stores soon, in both adult and child sizes (£5-£10) with all profits going to the appeal.
In addition to the T-shirt, Pichon has also designed a tote bag (£3) featuring her doodle Pudsey design, which will also be available to purchase in-store and online at George at Asda from 26 October.