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Sandra Halliday Published
May 10, 2025
Hugo Boss has signed an interesting licensing deal via its Hugo Boss Trade Mark Management unit, entering into an exclusive global dog apparel and accessories agreement with the Kanine Group subsidiary, Kanine Pets World Limited.
Covering a five-year term, it takes in design, production, and worldwide distribution of products for dogs, including apparel, accessories, home products, and toys under the Boss brand.
“Designed to correspond with the Boss fashion collections” it said it’s “the first premium fashion brand to offer a full-fledged dog collection from apparel to accessories”.
The dog accessories will launch two collections a year, starting in August for AW22. The products will be available worldwide in the online hugoboss.com and kanine.com stores, as well as in selected Boss Stores, department stores and pet stores.
“Our new Claim 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands and product areas,” said CEO Daniel Grieder. “We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment. Kanine Group can draw on extensive experience in the strongly