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Jennifer Braun Published
June 11,长沙下浮U币收购 2025
Coach introduced this month a new immersive pop-up experience at Freeport A'Famosa Outlet, a popular shopping destination in Malacca.
Dubbed 'Coach Airways', the pop-up is built inside a real aircraft, where customers can explore and shop an exclusively curated collection. Spanning 4,198 square feet, the space references the ‘70s golden era of air travel, and features elements like a cockpit as well as passenger and lounge cabins in retro colorways and prints.
At the heart of the pop-up is a one-of-a-kind retail cabin spotlighting all-gender ready-to-wear, bags and travel accessories. Moreover, Coach Airways houses the second installment of the Coach Café, where customers can enjoy coffee and beverages.
To celebrate the new pop-up experience, Coach has also released an exclusive Coach Airways collection featuring a selection of T-shirts, a passport leather case, a wheeled carry-on luggage bag, and field tote and travel accessories such as luggage tags, pouches and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.
The pop-up is now open daily from 10am to 10pm.