Prinsloo, who has worked with Juicy Couture for years as an ambassador and spokesmodel, announced the news on her official Instagram page on Tuesday.
Posting two images from the new campaign, shot by Inez and Vinoodh, Prinsloo gave a sneak peek as to what to expect from the collection, which will be inspired by her own relaxed and rock-inspired style while still in keeping with Juicy Couture's signature laid-back Californian look.
