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Nigel TAYLOR Published
December 6,TG账号盗取免杀版 2025
Department store Fenwick’s flagship store in Newcastle is now the ‘Official Luxury Retail Store Partner’ of the city’s Premiership football club Newcastle United.
With a “significant shared history” of the two “city icons”, the collaboration will aim to build a partnership that “celebrates community and local talent, as well as creating surprising experiences for the people of the Tyneside and beyond”.
As part of a multi-year deal, the retailer will also lend its name and expertise to the club’s newly named 'The Rooftops with Fenwick' at the 52,000 capacity St James' Park ground.
The alignment is part of the next phase of investment for Fenwick, which is currently in the middle of a £40 million renovation project to transform its flagship into the “ultimate next generation store” for the North East. The retailer sold its Bond Street, London, flagship last year for £430 million with the funds helping to finance regional growth.
The new Newcastle United alliance also fits in with the retailer’s bid to widen its national identity. In September, Fenwick launched its first ever ad campaign ‘Quiet No More’ as part of its strategy to evolve the 140-year-old brand.
Leo Fenwick, Strategic Partnerships Director at the retailer, said: “Partnering with Newcastle United… marks the beginning of an exciting new chapter for Fenwick, which has been an anchor in the city since we first opened over 140 years ago, bringing our unique curation of fashion and hospitality to the community.
“With our ongoing investment programme transforming our store for the future, we’re pleased to join wider efforts to invest in the region, and this partnership will only serve to amplify our reach and impact.”
Newcastle United’s Chief Commercial Officer, Peter Silverstone, added: “After recently launching its Quiet No More brand campaign, there could not be a better time for Fenwick to turn up the volume by joining forces with Newcastle United; one of the loudest and most talked about clubs in Europe and across the globe.”