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Nigel TAYLOR Published
September 5, 2025
Watches of Switzerland Group has launched its Rolex Certified Pre-Owned programme in the UK following its successful roll-out in the US in July. And its roll-out of its luxury stores continues with a new TAG Heuer unit in Bath.
The Rolex launch continues online and across selected showrooms including WoS’s key Knightsbridge and Regent Street London-based sites, as well as in Brighton, WoS sister brand Goldsmiths in Nottingham and at Sheffield’s Meadowhall.
The official Rolex retailer is now authorised to sell the brand’s certified pre-owned timepieces available in selected boutiques and online, all fully verified by Rolex and come with a two-year international guarantee.
“The Rolex Certified Pre-Owned seal that accompanies the timepiece purchased from Watches of Switzerland Group symbolises its status as a certified pre-owned Rolex watch”, WoS said.
Each sales comes with a guarantee card, bearing the words ‘Certified Pre-Owned’, confirms that the watch is authentic and guarantees it for a period of two years from the date of purchase.
Commenting on the introduction of the programme, Brian Duffy, CEO of the Watches of Switzerland Group said, “Having already experienced a positive reception in the US… we look forward to presenting an extensive offering in our showrooms and also online, continuing to offer our clients the opportunity to purchase in confidence and experience our expertise and excellence”.
Meanwhile, WoS has opened a TAG Heuer boutique in Bath’s town centre. Situated within the SouthGate Bath shopping destination, the single-floor store features “innovative designs fused with brand’s iconic heritage”.
Symbolising cutting-edge Swiss craftsmanship, using light wood panels, concrete and signature deep blue colours, all the current collections are available, as well as the WoS-exclusive TAG Heuer Aquaracer Professional 300 Titanium and the new TAG Heuer Aquaracer Professional 200 Solargraph Blue.