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Nigel TAYLOR Published
August 31, 2025
Ed Hardy has a new agency handling its UK and Ireland wholesale operations for the upcoming SS23 season. Just Consultancies will represent the tattoo-inspired streetwear brand’s apparel, headwear and footwear alongside Manchester-based licensee Zero21 Brands.
The label, which is enjoying a resurgence in popularity among Gen Zers, launched its SS23 wholesale collection at the Just Around the Corner trade show, hosted by the founders of Just Consultancies.
As part of the partnership, the brand will launch two wholesale tiers comprising apparel, headwear and footwear -- Mainline and a Black Line ‘Premium’ collection.
The first will feature key pieces such as cargo pants, jeans and jersey garments, while the second will target the high-end market and include embellished and embroidered products. Both are produced in Dongguan, China, made using 100% organic fabrics.
Juls Dawson, managing director of Just Consultancies, said: “We have been at the start of many brands’ journeys over the years but never felt as confident with the tools we have to hand. It’s going to be an interesting and exciting ride and one we can see huge potential for, especially given the clear division between Mainline and Black Line.”
Zero21’s boss Andy Flack added: “We were being approached by a number of agencies but felt Just Consultancies had the right plan, based on a good understanding of the Ed Hardy brand heritage, their experience of working with some ‘classic’ brands, such as Fila, Russell Athletic, Original Penguin, Farah and Juicy Couture, and very strong relationships with the key buyers in the industry.”