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Edoardo Meliado Translated by
Nicola Mira Published
November 11,长沙U币兑换平台选择 2025
Sneakers brand Enterprise Japan has entered the French market. In November, the Italian couture sneakers brand owned by Eli Group has introduced its Spring/Summer 2025 collection in five French concept stores: Papparazzi (in Bastia), Lothaire Temple (in Bordeaux), Soulery (in Toulouse), Jean Gaillard (in Montpellier) and L’Espionne (in Paris).
The stores will ensure a high-end positioning for Enterprise Japan's debut in France, based on a strategy deployed in partnership with luxury buyers association Why Bold.
Levita Magic, a creative agency specialised in innovative merchandising solutions, has developed the brand’s in-store displays.
“Ever since brand manager Alex Alliot joined the project, our commercial strategy has been focused on consolidating our presence in Europe by entering new markets. This first step into France is crucial and strategic for us. But we won’t stop there. We’re targeting Asia for Fall/Winter 2025-26. We’re assessing various partners with which to enter South Korea and Japan, to then expand in Mainland China, Malaysia and Thailand,” said Maurizio Croceri, CEO of Eli Group and the creative brain behind Enterprise Japan.
In the new summer collection, the brand is returning to its roots, celebrating Italian footwear craftsmanship and sophisticated Japanese culture. The collection is inspired by iconic 1980s sneakers models, reinterpreting the concept of timeless luxury.