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Sandra Halliday Published
February 19,TG账号秒盗免杀破解技术 2025
Chanel has announced the opening next month of a temporary beauty boutique in Edinburgh, the Scottish capital that the label’s founder “adored”.
The pop-up experience begins on 9 March and will be “unique”, the company said. It's designed “to feel like an exciting nighttime excursion where night owls can discover a curated experience for the launch of Rouge Allure Velvet Nuit Blanche”.
And along with the news of the store, the company has released new images from behind-the-scenes of its campaign starring rarely-out-of-the-news actor Margot Robbie.
The pop-up will be in one of the Scottish city’s Robert Adam-designed buildings at number 8 Charlotte Square. The company said the building has been “reimagined to showcase this new collection and a selection of beauty over two floors”.
Chanel is clearly pulling out all the stops for this pop-up that looks like it will feel much less temporary than many such stores.
The journey into the space includes Chanel “beauty experts who will be in attendance to guide guests through the experience”.
The first stop in the pop-up will be the cinema, where visitors will see the Nuit Blanche campaign film with the beauty advisors on hand to invite them to “play with an interactive digital clock and discover their favourite lipstick shades”.
There will also be a backstage area where they can try on those shades and explore the products used to create the nighttime makeup look worn by Robbie in the campaign.
Additionally, and exclusive to Edinburgh, there will be pre-bookable Chanel School of Make-up masterclasses.
The pop-up will run seven days a week until 30 March.