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Nigel TAYLOR Published
September 15, 2025
Ahead of London Fashion Week, London property giant Shaftesbury Capital has introduced pop-ups with independent conscious fashion brand House of Sunny on Foubert’s Placeand luxury outerwear brand Avirex on Berwick Street, Soho.
House of Sunnyopens for the next six months, bringing a “unique and colourful vision to create an interactive space”. The 1,900 sq ft store is spread over two floors to showcase its new ‘Law of Attraction’ collection, alongside a limited T-shirt range and access to the AW23 collection before it launches online in October.
Meanwhile, Avirex opens today (15 September) for its previously flagged first West End site. The 1,400 sq ft store becomes the brand’s largest retail unit featuring its “new sleek, minimalist design concept with a nod to Avirex’s aviation heritage” featuring silver and black metal fixtures and neon tube light features.
These brands join a line-up of new openings in the area which include A Day’s March, Farah, OG Kicks, Ray Ban and Hollister. The destination is already home to a strong list of leading fashion flagships and boutique stores which include Annie’s Ibiza, Axel Arigato, Adidas, Ganni, End, Dunno. Curated, Oliver Spencer, Size? and Wood Wood.