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Sandra Halliday Published
July 1002跳转劫持排名 2025
Luxury lingerie specialist Coco de Mer has launched a new private shopping space following its move from London’s Covent Garden across town to Primrose Hill.
The new appointment-only private shopping space was made possible by the move that has seen the company bringing its full team together with all divisions under one roof. That includes the online team, as well as wholesale, design and marketing.
The company said the private shopping experience is “as indulgent as one would expect from Coco de Mer”. It’s a “safe space” with an added layer of privacy that “elevates the experience and empowers clients to explore not only the ranges more freely, but all kinds of curiosities and desires”.
The experience includes a drink of choice on arrival. As for the design of the space, customers “walk through the chocolate-hued corridor and enter an opulent trove of delightful elegance, dressed with soft lighting from Murano glass chandeliers and deep red velvet seating, both playing a beautiful backdrop to the product offering. Within the space you will find the complete collection of lingerie, toys, sexual wellness and boudoir accessories”.
A “brand expert” will be on hand to help with expert advice, personal fittings and tailored recommendations.
Lucy Litwack, CEO and Owner of Coco de Mer, called the opening the “next chapter” for the label. “We closed our boutique to offer a more personal and exclusive experience and so have created a pocket of pleasure in Primrose Hill - a place I adore,” she explained. “Every detail has been considered and designed as meticulously as one would expect of us. I wanted to provide a fittingly tactile experience and a sensory wonderland.”