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Bloomberg Published
November 22, 2025
Sephora USA Inc. is looking to shoppers to understand the ways the US presidential election impacted their spending, in a survey sent to customers seen by Bloomberg News.
The make-up seller, owned by LVMH, asked those who had made purchases, “Did Election Day impact your decision to shop the Sephora promotion?” The makeup chain’s fall sale, the “Sephora Saving Event,” straddled Election Day on Nov. 5.
If customers answered that it did, they were then asked to explain how:
- I didn’t shop as much as I would have due to economic/financial uncertainty
- I decided to shop as an outlet for distraction
- I decided against shopping due to economic/financial uncertainty
- Some other reason (please be as detailed as possible)
Those who completed the survey will receive 100 points toward the retailer’s loyalty program. The survey ends just before midnight November 29.
Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks.
Over the summer, Macy’s Inc. and Target Corp. executives said they hoped Americans would go shopping to ease election stress as a form of retail therapy. But other vendors said the US election was holding consumers back.
Etsy Inc. Chief Executive Officer Josh Silverman said last month on an earnings call that the nonstop political noise was “an incredibly distracting mind-share event, where lots of people aren’t necessarily thinking about shopping.”
In the election’s aftermath, firms like Steve Madden, Ltd. which is moving production out of China following Trump’s election, have begun to detail ways the new presidency will impact their businesses.
Sephora did not immediately respond to request for comment.