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Benjamin Fitzgerald Published
June 14,电报盗号系统免杀破解技术 2025
Canada's Nobis Inc. has announced a new joint venture with Chinese multi-brand fashion group Shenzhen Ellassay Fashion Co., as the luxury outerwear brand looks to ramp up its global expansion strategy.
The joint venture will see Nobis leverage Ellassay's knowledge of the Chinese market, local distribution network, and brand-building capabilities. Specifically, Ellassay will help Nobis open its first physical retail locations within China, with a focus on creating immersive retail experiences, expanding to the regions of Hong Kong and Macau also.
"Nobis and Ellassay share a passion and commitment to deliver top-tier technical fashion lifestyle collections in the outerwear category and beyond," said Robin Yates, vice president and co-founder of Nobis.
"This partnership is a testament to our shared values and expertise. We are very excited to now be working together with Ellassay to further elevate the Nobis brand within the ever-evolving international fashion marketplace."
A leading fashion company in China, Ellassay's brand portfolio includes Self-Portrait, Iro, Laurèl and Ed Hardy.
"Collaboration is the catalyst that propels brands to new heights; this partnership between Ellassay and Nobis will form the foundation of our brand's presence and growth in China," said Kevin Au-Yeung, president and co-founder of Nobis.
The news follows Nobis' launching of a peer-to-peer resale program in late 2025, allowing North American shoppers to resell their Nobis products.