TG盗号系统破解免杀技术|【唯一TG:@heimifeng8】|盗U系统前端伪装页面制作✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Tommy Hilfiger links with Give Back Beauty for fragrances and wellness
Sandra Halliday Published
January 19, 2025
PVH’s Tommy Hilfiger brand is partnering with Give Back Beauty (GBB), a globally-focused group, for an exclusive worldwide license of the beauty and wellness business under the Tommy Hilfiger brand.
GBB will commercialise the brand’s existing fragrances, including Impact and Tommy Now, and will also create and commercialise new product lines starting in 2025.
“The partnership with Give Back Beauty marks an exciting new chapter for our Tommy Hilfiger beauty and wellness business” said Martijn Hagman, the brand’s global CEO who’s also PVH Europe chief executive.
“Harnessing our shared commitment towards creativity, sustainability and innovation, we are confident that Give Back Beauty will accelerate global success for this category, including through the launch of fresh new product lines. [Its] strength in the direct-to-consumer market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand.”
The companies emphasised GBB’s strong track record in sustainability “and a business model that gives back to the community”. It maximises its use of recycled and recyclable materials, and is “strongly committed to” minimising the use of plastics.
GBB’s CEO and founder Corrado Brondi said: “We are enthusiastic about this partnership. As a quintessential fashion brand with a classic American DNA, and meaningful and relevant purpose, Tommy Hilfiger has incredible potential within the beauty industry. We will proudly further strengthen its presence whilst driving an elevated brand experience to consumers.”
The beauty firm is the exclusive worldwide partner, under license or other business models, of fashion-driven brands such as Elie Saab, Chopard, Philipp Plein and Iceberg, and of celebrity-driven brands such as Florence by Mills. It also acts as distributor on a local or global scale for other perfume and beauty brands such as Olaplex and Pink Sugar. It sells its products in over 130 countries via other retailers and also direct-to-consumer.