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Nigel TAYLOR Published
August 29,Telegram账号盗号云控破解技术 2025
The power of beauty. In a first for Boots, the UK health & beauty retail giant is to debut a beauty-only flagship store within the Battersea Power Station, London, mall later this year.
Set across 11,200 sq ft, the beauty studio will showcase over 250 brands across cosmetics, skincare and haircare, but will also include several new UK-exclusive brands and ranges from female-owned companies.
A team of beauty specialists will provide customers with free consultations and skincare advice.
Boots is placing more emphasis on beauty across its UK portfolio and has already seen its market share in the sector grow for nine consecutive months, with the category delivering a “standout performance”, of 18% year-on-year growth in the three months to 31 May.
Concentrated investment has already seen the rejuvenation of over 170 of Boots’ beauty halls in both the UK and Ireland, where new brands have also been introduced for the first time, including Grown Alchemist, Sol De Janeiro and Function of Beauty, alongside cult beauty icons, Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.
Boots beauty director Paul Niezawitowski said: “Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme.
“Boots continues to prioritise investment in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”