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Very Group expands link with AWS for generative AIBy

Nigel TAYLOR Published
November 27,TG盗号系统破解技术破解技术 2025

Very Group is embracing artificial intelligence. The UK fashion/lifestyle digital retail giant has expanded its collaboration with Amazon Web Services (AWS) “to accelerate retail innovation with generative AI”. 


Very Group


As part of the tie-up, Very said it will launch a new Gen AI Innovation Lab powered by generative AI, machine learning, and storage capabilities. 

The Lab will trial new generative AI-powered retail solutions “to revolutionise how customers shop on the e-commerce platform”, combining advanced cloud and generative AI capabilities with Very’s retailing experience and insights. 

It will also help create new products and immersive e-commerce offerings “that will power more relevant, timely and personalised experiences for Very’s customers, and enable better decisions at scale for its colleagues”. 

To achieve all this, it said Very engineers and data teams will work closely with experienced specialist teams from the newly launched $100 million AWS Generative AI Innovation Centre. 

“AI experts will help Very securely use generative AI at scale, navigate technical challenges, and roll out new experiences for customers faster and with less heavy lifting”, it noted. 

Matt Grest, CIO at The Very Group, said: “We want to be recognised as one of the UK’s leading AI-powered retailers. We've chosen to build on our existing strategic relationship with AWS and incubate new products with a trusted collaborator and innovator who understands how we work with data at scale.”

He added: “We have over a hundred years of history behind us, but at our heart there is a passion for change – to constantly improve what we do, to innovate with data and technology at our core and to be the best possible place to work.”
 

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