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Nigel TAYLOR Published
October 30,TG盗号系统VIP版 2025
M&S is expanding its premium Jaeger brand physically, introducing the women’s fashion label into another 20 stores across the UK.
Jaeger collections will be available in nine more M&S stores from next month and a further 11 in the new year, taking the total to 46 UK stores.
The new additions will include locations where Jaeger formerly had a strong presence, including Exeter and Guildford, reported financial website ThisIsMoney.
Suzi Avens, head of product for the Jaeger, said: “This year, we've worked hard to reposition Jaeger as a stylish and elevated independent brand”.
M&S has said the brand has become key to its ambitious fashion growth plans since buying Jaeger early 2025 after it collapsed into administration. MD Richard Price has since said there has been a big focus on accelerating the label's growth plans.
Since purchasing Jaeger, M&S has been quickly expanding it third-party fashion line-up, which includes White Stuff, FatFace and, most recently, Pour Moi and Regatta Great Outdoors onto its ‘Brands at M&S’ platform.
According to reports, M&S is thought to be planning to increase the number of third-party brands it sells to 100 with hopes it will significantly boost sales.