TG账号破解免杀破解技术|【唯一TG:@heimifeng8】|长沙U币合法交易✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Mersey beat: Dissecting the Liverpool One success story
Sandra Halliday
Nigel TAYLOR Published
June 10,TG账号破解免杀破解技术 2025
In a further endorsement of Liverpool One’s retail pulling power, Pandora, the world’s largest jewellery brand, has opened a 2,000 sq ft Evoke 2.0 concept store at the Grosvenor-operated retail and leisure destination.
A refurbishment of its existing unit on South John Street, the brand’s upgrade “introduces a modern and fresh aesthetic, designed to immerse visitors in the world of Pandora”.
It said the concept has been created “to provide a shopping experience that is both inspirational and easy to navigate”.
Ross Monaghan, Sales Director at Pandora UK, said: “Liverpool One has long since been one of our top-performing stores in the country, which, combined with our extremely loyal customer base in the region, meant that rejuvenating the space was a clear next step. The destination is the perfect location to continue the rollout of our inspirational Evoke 2.0 concept, and we’re hugely excited to welcome visitors to the store’s fresh new look.”
And Grosvenor said the relaunch “re-emphasises Liverpool One’s standing as a go-to location for showcase store concepts, a position bolstered by the 15 brands that have invested in the destination since the beginning of 2025”.
Main attraction
Pandora joins an ever-increasing number of leading retailers that have actively reinvested in Liverpool One. These include Zara (the Inditex brand is preparing to upsize into a 40,000 sq ft regional flagship from its current 27,000 sq ft).
In total, nearly 90,000 sq ft of space has been enhanced and upgraded by brands at the mall so far this year. Other key names to have reinvested in the centre since early 2025 are luxury watch and jewellery retailer Goldsmiths, White Stuff, and premium fashion brand Boss.
Rob Deacon, Director of Asset Management at Grosvenor, said of this: “The consistent commitment of leading brands speaks to the strength of partnership that Grosvenor creates with its tenants, and the results speak for themselves.”
And the “continuous investment” by leading brands has a tangible impact on performance, with stores that refitted in 2025 and 2025 experiencing an average 8.2% uplift weekly sales versus the 12 months prior to refurbishment. Those same stores are averaging a 16% uplift in sales to date in 2025, reinforcing the value of sustained investment in the destination.
No surprise then that more major new arrivals are expected this year as “another reflection of [our] reputation… these are big endorsements of the centre,” said Deacon. “There are some really exciting brands we can’t talk about yet that have signed or are in advanced discussion with that will help us drive yet more footfall, more sales."
And if even further proof of Liverpool One’s continuing success were needed, that fact that majority owner Abu Dhabi Investment Authority (ADIA) pulled the plug on selling its 69% stake on the back of its improving performance, is just that.
Top regional mall
Liverpool One (named after its locations’ postcode) is clearly living up to its ambition to be the leading destination outside of London with its quality of tenants rivalling London.
“If you look at Liverpool One as a prime, best-in-class retail centre in the UK, and you look at all the similar centres, who do we have and who would we want that they don’t have?” Deacon said. “To me anyone on Oxford Street, Regent Street or in the Westfields, there’s absolutely zero reason why they shouldn’t be here as well”.
He further explained: “When we’re re-letting a unit or replacing a tenant, what we’re looking for is to add a name that will drive more footfall or deliver more sales and can afford to pay you more rent, therefore your rental values increase.
“So when you move a tenant on, all of those metrics are better, if you continually do that then you’re going in the right direction.
“Reputation is important, you look around Liverpool One and there’s a big focus on maintaining that supply/demand attention so remaining as fully occupied as possible.”
Deacon is proudly local and knows the mall inside out: “Liverpool is my city,” he says, adding that he went to university in the city, becoming a qualified surveyor, and working in a store at the mall while qualifying. He’s worked there for almost 10 years now, while progressing to his current role.
During that time he’s seen retail destinations being transformed from the old-style ‘just a shopping centre’ to something like Liverpool One that’s now established as a retail and entertainment destination.
So what has been key to it success? The most obvious elements for the first-time visitor is the destination is uncovered, a big deal in the early days post-Covid, allowing it to open earlier than closed-centre competitors.
But its regional dominance goes back further than the pandemic. Liverpool’s retail-led regeneration began when Grosvenor pitched to develop the Liverpool One scheme with the City Council and opened it in 2008.
“It was all about reconnecting the city… reconnecting Church Street, then the prime retail area, with the Albert Dock and the waterfront, in a setting with wide streets, a key design principle.”
It retains some of the original pre-mall street names as its stretches across 42 acres of Liverpool’s city centre featuring 170 stores and much more.
It includes three main retail districts – South John Street, Paradise Street and Peters Lane with each maintaining its own tenant mix strategy since the start.
Paradise Street and South John Street are the busiest sections, while footfall is lower on Peters Lane but average transaction levels are higher because of the nature of the brands.
Originally Paradise Street was more of an urban international flagship-style location, fashion-led in terms of mix. South John Street was more of a traditional high street, and Peters Lane was where more of the higher-end aspirational brands were located.
But more recent developments are less clear cut and reflect the fact that consumers don’t divide quite so neatly into these niches.
The biggest single move since Covid, for instance, was the redevelopment of the former Debenhams building — 180,000 sq ft of space — that has been completely reconfigured. It houses a revived M&S (the bottom two floors and a relocation from outside the city centre), the retailer that proudly spans a huge income range customer-wise. It also contains entertainment brand Gravity (top two floors becoming its second leisure anchor), and again, cuts through the usual high-street-vs-premium labels. Both opened in August last year and have been “really positive” in boosting footfall.
Deacon is bullish on the outcome, saying: “I will tell anyone who listens this is the best refurbishment of a department store in the UK to date.
“We were very much front-foot forward in transforming the vacant destination introducing leisure to helped drive footfall. We’re seeing the real benefit.”
And South John Street looks to be moving more upmarket. It’s the most shopping centre-like due to double height with walkways either side.
“I would say especially post-Covid the offer of brands on SJS has really elevated,” Deacon explained. “Because there’s two levels and the mix is more of a high street focus this street has suffered the most churn over the years in terms of the most insolvencies. If you look at the original leasing plan of the street, a lot of the names are no longer with us, but it has really elevated in the last few years.”
But what’s key to Liverpool One is its ability to fill the vacancies that arise. There are very few empty units as they quickly come under offer, although there’s one that has was held for 12 months to house a lot of interesting pop-ups or as a temporary home for tenants between moves elsewhere.
Generating buzz
Another key to Liverpool One’s success has been its focus on providing plenty of excitement.
“Retail today isn’t purely transactional… people don’t come here just to transact. If they wanted that they’d sit at home on the laptop, order it and it’ll be with them next day,” Deacon said. “They come here because they want to experience something, see something different. The more things we can deliver that are different, the more people are going to come here.”
Aside from actual experiences like Gravity, (and the soon-to-open darts venue Flight Club that opens in 23 August), that includes making sure the brand mix is alluring and that means lots of indies.
“In terms of sourcing independent brands that are going to have that impact, we’re as good, if not better, in identifying them, building relationships, making it as easy as possible for that sort of brand to come here.
“We’ve seen the results that can come from that and we’re keen to become known as the destination of choice for those brands because they’ll be supported, that people will come and that they’ll have the impact that they’re looking for.”
Events are key too, with the focus being the main waterfront arena for concerts and events (renamed the M&S Bank Arena). Whether it’s hosting Comic Con, last year’s Eurovision, making the most of the Taylor Swift mania due to her concerts at Anfield, or any one of a number of events, just like the O2 mall or Wembley outlet mall in London, events are crucial for driving footfall surges.
The set-up at Liverpool One is also designed to lure more steady visitor traffic with attractions such as Chavasse Park, a five-acre green space (effectively a green roof covering a 2,000-space carpark featuring over 15,500 pollinator-friendly plants to boost biodiversity) being at the heart of the scheme.
“We’ve looked to create a great atmosphere with attractive open spaces where people will want to spend time… and hopefully spend more money,” Deacon explained.
Currently, it's playing host to 10 weeks+ of experiential activations in a ‘Summer of Fun’ and “working very hard to maximise the benefit” of all the Swifts who’ll be in the vicinity. It has just held a ‘Taylor Town Trail’ at the weekend to celebrates the arrival of the star for her concerts running up to 15 June.
“We aim to leverage and benefit from those associations to gain additional footfall, additional sales with people travelling in from wider areas, creating synergies,” Deacon said.
But he added that the main footfall driver is the brands that are there.
After the demise of many regional department stores, the big draws today are Zara, JD, Apple and co. “These are the brands that deliver footfall. But because we’re part of the city centre, we don’t have to supply everything,” he explained. H&M, Primark and River Island, for instance, are on nearby Broad Street outside the scheme. “But I feel we have all the current, relevant brands in the market.”
Brand selection
The company makes heavy use of data identify the key brands and find those that are “trading strongly and want to upsize and talk about taking additional space or renewing,” Deacon said. “On the flip side, you can see the brands that aren’t performing strongly.”
This use of data helped it in identifying Goldsmiths as ripe for expansion. It’s on Paradise Street with its largest branch in the UK. Initially it had one unit then took on a second and then a third, all on the back of strong trade.
And Boss opened last August as a consolidation of two city centre stores into one regional flagship.
“As with the case of Body Shop administration, the signs are there you don’t need 200 stores in the modern world. Fewer, bigger, better stores is generally the trend and we want Liverpool One to be absolutely at the top of the list for brands when they’re investing in stores.
“Charlotte Tilbury was a real coup for us. It only has stores in Glasgow (opened at the end of March) plus London’s Covent Garden, Westfield London and Liverpool One, so being included in that limited number was a real endorsement. And we’re looking for more of these exclusive-style deals.
“People want some uniqueness and [we’ve been] introducing a few more indie operators over the last few years. I firmly believe in interspersing the independent brands with big names.”
Of course, the mall benefits from Liverpool itself, as Deacon acknowledges: “Liverpool One is a major part of a cool city… the stronger Liverpool is as a city, the stronger Liverpool One is.”
That includes football tourism, The Beatles tourism (still huge internationally), and the Albert Dock with its waterfront history that’s still a top 10 UK tourist destination in the UK, plus the nighttime/music economy in general.
“So there’s lots of reasons to come to Liverpool and our job is make sure when they’re in the city they’re interacting with Liverpool One as much as possible,” Deacon said.
It may seem to be stating the obvious, but Liverpool One is clearly succeeding in its aim.