盗U程序自动化运维|【唯一TG:@heimifeng8】|XSS跨站快排技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨H&M premium kidswear concept Adorables lands at Selfridges
Nigel TAYLOR Published
October 16,盗U程序自动化运维 2025
H&M has expanded into premium kidswear, launching H&M Adorables. And to endorse its elevated status, the Swedish fashion giant has opened a “vibrant” pop-up store in Selfridges London, its first ever link with a department store.
Rooted in a “timeless aesthetic”, the concept launches worldwide this month.
While H&M Adorables is characterised by “refined silhouettes, high-quality materials and enduring pieces”, it also includes playful elements.
So the Selfridges space uses wooden fixtures and a news stand centerpiece to showcase the collections "and offer an immersive experience for parents and children".
H&M commissioned Open Studio Stockholm to design the pop-up space and its accompanying Oxford Street window display.
Wooden structures dominate the space, showcasing garments ranging from super-soft cashmere to premium wool knitwear, alongside organic cotton blouses and waxed-cotton jackets.
A wood-clad kiosk offers a focal point, accompanied by a large depiction of the H&M Adorables mascot designed by British artist John Bond.
Apart from the Selfridges London pop-up, the line also being sold via Selfridges Birmingham, Manchester and online, in addition to H&M.com and selected H&M stores.
Sofia Löfstedt, head of Design and Creative H&M Kids, said: “This line was born from a desire to create beautifully considered pieces in high-quality compositions and with a meticulous attention to detail, and we can’t think of a more fitting place than Selfridges to house the collection.”