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UK Mother's day spend will rise only marginally as consumers stay budget-focusedBy

Sandra Halliday Published
February 23,快排JS劫持最新变种 2025

Valentine’s day is gone, next stop Mother’s Day. The big shopping event is just two weeks away and a new prediction suggests that UK consumers will spend £1.7bn in lead-up to 10 March and on the day itself.


Photo: Pixabay



It comes from data and analytics specialist GlobalData, which believes spending will rise by only 1.1%, despite inflation having been higher than that for the past year (sometimes much higher).

The company said more than half of consumers intend to purchase an item to celebrate the occasion, “though price remains a main concern”.

Inflation means “shoppers are paying more for less” — an issue that was also highlighted around the recent Valentine’s shopping season. 

GlobalData said 41% of consumers who intend to, or have already purchased, an item for Mother’s Day have or will spend under £20 on gifts.

It looks like supermarkets will be key beneficiaries as food gifts and flowers will be popular products this year. But around a fifth of consumers have said they intended to buy clothing or jewellery this Mother’s Day (19% and 21%, respectively), “and retailers will need to cater to those looking to cut back by offering a range of price points”.

Analyst Joe Dawson explained that “consumers still have tight budgets, and seeking out the lowest prices has become a norm for many. To capitalise on the high participation in the event, retailers must ensure that they are promoting the affordability of their ranges by clearly signposting Mother’s Day deals and discounts online and in-store.”

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