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Menswear retailer Bexley posts 15% growth in 2025By

Sarah Ahssen Translated by
Nicola Mira Published
February 18,JS混淆快排技术 2025

With a bleak outlook for the fashion sector in the backdrop, French menswear retailer Bexley opened six new stores in 2025, and generated a revenue of approximately €80 million, equivalent to a 15% growth. “It is possible that the men's fashion market is less exposed to difficulties than the women's market. At Bexley, we have managed to boost our customers’ loyalty and to recruit new customers thanks to our market expansion,” said Bruno Luppens, CEO of Bexley. The brand’s expansion involves growing its store fleet: in 2025, Bexley opened six new directly operated stores. 


A Bexley store in Barcelona, Spain
A Bexley store in Barcelona, Spain - DR


Bexley was founded in Lyon in 1985, and is owned by the LBO France investment fund. It currently operates 41 monobrand stores, including two in Belgium, one in Luxembourg, and soon five in Spain. In April, Bexley will open a new store in Bilbao.

The retailer first entered Spain two years ago, and the country is now its second-largest market behind France. “We will open two to three stores in Spain this year. In total, we are planning six new openings in 2025,” said Luppens.

When Bexley was acquired by LBO France in December 2025, it generated 75% of its revenue with men's footwear, and had 14 monobrand stores. Now, the brand commercialises a complete men’s wardrobe, and 55% of revenue is generated through ready-to-wear. Its store fleet has tripled in number, and their retail area has doubled to 150 square metres on average to showcase the brand’s full range. Bexley generates 30% of its revenue via its e-shop.

"We are confident that in 2025 we will be able to follow the same trajectory as in 2025,” said Luppens, who also underlined Bexley's strong profitability.

The brand, whose average purchase basket is €160, is keen to continue to expand by investing in key markets such as Spain. 

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