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Nigel TAYLOR Published
April 15, 2025
Swedish premium outdoor brand Thule has opened two stores in and outside London, with a flagship positioned in the popular Seven Dials retail neighbourhood of Covent Garden. The other has opened 14 miles south in the Greater London borough of Kingston-upon-Thames.

The label is focused on “creating solutions to simplify life’s adventures” and Thule’s store operation manager Johan Lindell said: “The response from our UK customers has been incredible already, and these stores are designed with them in mind. Covent Garden and Kingston are perfect locations for us to meet our customers in person and provide them with the expert guidance they need to make every adventure a success.”
Lindell added that a key move was “expand[ing] our physical retail presence [into] Covent Garden’s Seven Dials, where the world’s leading brands sit alongside highly specialist stores.”
The 2,100 sq ft flagship on Shaftesbury Capital-controlled Neal Street showcases the brand’s extensive range of premium products “designed to provide the perfect solution for any journey”.
This includes car accessories (roof racks, bike racks and car seats), as well as pushchairs, luggage, backpacks and bike bags.
Thule joins other recent arrivals to the Covent Garden area including luxury brand Sunspel on Floral Street, with performance footwear brand Saucony and Swiss watchmaker Swatch having signed for new spaces on James Street.