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Nigel TAYLOR Published
March 4, 2025
The bright lights of Liverpool One continue to be a major draw for fashion retailers, with operator Grosvenor announcing one permanent addition and two temporary openings for digital-based brands at the city mall.
First up is British fashion and lifestyle brand White Stuff launching its regional flagship store on Peter’s Lane, forming part of the brand’s strategy “to transform the business into a multi-channel lifestyle brand”.
The new 1,800 sq ft location features an elevated design format to present its womenswear and menswear collections, including its new spring range.
As an added bonus for the mall’s close community spirit, the launch includes a donation of £2,000 on opening day sales to local charity, Home-Start Knowsley, which works with families in the local area that are facing challenging times.
Meanwhile, fast-growing online womenswear brand Sisters & Seekers is making its Liverpool debut on South John Street with a pop-up store. The activation brings together a curation of clothing, activewear and accessories introducing a one-day-only sample sale on 9 March.
After opening two successful mall pop-ups in 2025, digital men’s and women’s fashion/footwear retailer Arne has again chosen Liverpool One for its latest temporary store on Paradise Place.
Jo Jenkins, CEO of White Stuff, said: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. The… new store format truly represents the direction of our brand.”
Rob Deacon, Asset Management Director at Liverpool One, added: “ [We] continue to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands."