盗U系统日志混淆|【唯一TG:@heimifeng8】|POST注入快排✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Matalan is 'first UK retailer' to add Generative AI tool for its product marketing
Nigel TAYLOR Published
March 4, 2025
Matalan has become the first UK retailer to integrate new Generative AI tool in its product marketing. That’s the declaration from the fashion and homewares omnichannel value retailer, with the new tool designed “to create its product descriptions and deliver a seamless online experience for customers”.
Matalan has partnered with global digital transformation consultancy Kin + Carta to launch the GenAI and Large Language Model (LLM) tool, which creates detailed product descriptions for items listed on its website.
Implemented across all departments, including clothing and homeware, “it marks the first time a UK retailer has used AI in this way and forms an important part of Matalan’s digital transformation journey”, the retailer said.
It added: “As well as making shopping online with Matalan even easier, it is expected to deliver a 4x increase in productivity”.
The GenAI tool, developed in conjunction with Matalan’s own digital team, utilises Google’s Vertex AI and uses product metadata and imagery to produce more detailed product descriptions for customers.
It said the bespoke model is configured to read product imagery and select details to inform the product description, “providing customers with richer information about Matalan’s range”.
Matalan’s team of copywriters will continue to oversee descriptions, “ensuring a crucial human touch [while] improving search engine optimisation, conversion rates and efficiency”.
It's also claimed to be “the first of many initiatives the business has planned to improve its e-commerce offer, as part of its wider omnichannel strategy”.
Ali Jones, Chief Customer and Omnichannel Officer, added: “As the UK’s first retailer to be leveraging Generative AI in this way, this is a hugely exciting moment for Matalan. Not only does it demonstrate innovation into new and so far unexplored areas, but it shows our commitment to putting our customers and the shopping experience first - whether they’re shopping on our website or through the Matalan app. This all ladders up to our ambitious business transformation.”