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Nigel TAYLOR Published
May 13, 2025
Primark continues to go big on Italy. As part of the value fashion and lifestyle giant’s €50 million investment there, the retailer has opened a €10 million store within To Dream urban district in Turin. It becomes the brand’s 16th store in the country.
The retailer has reported strong results with its Italian moves so far and is gearing up for more. And the next store includes a flagship at the Parma Retail shopping centre, scheduled to open in 2026.
The just-opened 4,500 sq m Turin store, which has created 150 new jobs in the local economy, marks Primark’s second in the Piedmont region – after Shopville Le Gru in Grugliasco, opened in 2025.
The latest store offers womenswear, menswear and kidswear, plus beauty, lifestyle, homewares, everyday essentials, and licensed products.
In a new feature for Primark in Italy, the store has self-checkout tills, alongside traditionally served tills.
Meanwhile, Primark Parma, scheduled to open in 2026, will span around 3,400 sq m.
Luca Ciuffreda, Head of Primark Italy, said: “We know that Primark is already a much-loved brand in the region. This store is part of our wider expansion plans in Italy, where we will soon grow to have 21 stores.”