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Oysho enters sponsorship agreement with wanderlust ItaliaBy

Rocío ALONSO LOPEZ Translated by
Roberta HERRERA Published
May 9,USDT授权漏洞利用 2025

Expanding its extensive list of sports event sponsorships, the Inditex Group's chain continues to demonstrate its commitment to women's sports through its partnership with Wanderlust Italia, following its association with competitions like the Queens League women's football championship, the leading amateur women's paddle tennis circuit in Spain, Women Padel, or, more recently, the Dubai Premier Padel P1 tournament.


The sports event will feature live yoga, meditation and fitness sessions
The sports event will feature live yoga, meditation and fitness sessions - Oysho


Acting as the main sponsor and technical partner, Oysho will be involved in the sports event, which combines yoga, music, and wellness, starting on September 21 and 22 at City Life Park in Milan. The event will continue with stops at San Giuliano Park in Venice on September 28, and finally, with a last session held on October 5 at the Acquedotti Park in Rome.

On each day, the brand will host the Oysho Run, a 5-kilometer race followed by live yoga, meditation, and fitness sessions. For participants unable to attend physically, the brand will organize a virtual version of the event.

As part of the partnership, Oysho will outfit all ambassadors and coaches of Wanderlust Italia with pieces from its latest sports collections and provide an official festival t-shirt specially designed for all participants.

This partnership is part of the brand's plan to attract athletes, with initiatives such as the launch in 2025 of Oysho Training, its first fitness, yoga, and running workout app, available in 25 countries.

Founded in 2001 and headquartered in Tordera, Barcelona, the chain had a commercial network of 439 points of sale at the end of 2025, including both self-managed establishments and franchises, present in over 220 markets worldwide, thanks also to its online platform.

Owned by the Galician conglomerate Inditex along with brands like Zara, Zara Home, Pull&Bear, Lefties, Stradivarius, Massimo Dutti, and Bershka, Oysho recorded a 19% increase in net sales in its 2025 fiscal year, reaching 744 million euros.

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